Intelligent Content Solutions
Av. Tancredo Neves, 1632. Edf. Salvador Trade Center
Torre Norte, Sala 2114. Salvador- 41.820-020 Bahia- Brasil
T +55 71 3113-4203 / C +55 71 8231 4836 / C +55 71 8804 7697
anne@ils3.com
www.intelligentwebsolutions.com
ICS
2 Table of Contents
Content, Content, Content p. 3
1. ICS Services p. 4
2. Web Content Creation p. 5
a. Content Research p. 5
b. Keywords Research p. 6
c. Web Content Writing and Editing p. 7
3. Copywriting p. 9
a. Web and SEO copywriting p. 10
b. Marketing copywriting p. 12
c. Advertising copywriting p. 14 3. Translation p. 16
a. Exclusive Translation Services p. 16
b. Languages p. 18
c. Service Type p. 19
d. Quality Control p. 20
4. ICS Qualifications p. 21
a. Structure p. 21
b. Clients p. 22
Content, Content, Content
Words are our primary source of communication.
They trigger our emotion and are the defining factor in most of our decisions, especially online.
Copywriting, in particular, holds the key to our buying decisions.
The facts:
–Research has shown that more than 90% of consumers use search engines.
–More than 50% of those use them more than once a day.
–All content developed by ICS is search engine friendly.
2. Web Content Creation
a. Content research
b. Keywords research
c. Writing and Editing
3. Copywriting - Off-and On-line
a. Web and SEO copywriting
b. Marketing copywriting
c. Advertising copywriting
4. Translations
a. Legal
b. Industry Specific and Technical
c. Web Site
d. Editing and Proofreading
4 1. ICS Services
a. Content Research
- Our team has years of experience and track records in content research.
- Whether it is technical research, business writing, creative composition,
scientific research, or unfamiliar terminology, we have extensive research
skills and resources.
5 2. Web Content Creation
b. Keyword Research: Choosing Keywords Phrases and
Creating Meta-Tags
- Keywords phrases are the words someone will type into a search engine,
such as Google, MSN or Yahoo!, to find your website or your services.
- Choosing the right keyword phrases and the existence of these keywords in
your website content will ensure your website is found.
- We compose engaging website content which effectively incorporates your
keyword phrases and set consistent meta-tags for optimal seach engine
results, while also enticing your human clients’ Engagement.
6 2. Web Content Creation
2. Web Content Creation
c. Web Content Writing and Editing
- Online, content is king.
- Great content will not only draw traffic, it will convert your traffic into sales.
- Great content is an investment in your business: it brings you traffic and sales
year after year.
- The more content your site has, the more presence and visibility it has in the
search engines. This means your site gets free, ongoing, organic traffic.
- Unlike advertising, content delivers traffic and sales forever - in fact, the longer
your content is online, the more effective it becomes.
2. Web Content Creation
c. Web Content Writing and Editing
- Your content must be original, unique and valuable to your site visitors.
- We develop original content for Web sites, including landing pages, themed
pages, articles, sales pages, blogs, and general original, well-research content
with SEO in mind.
- All the content we write for you is customized for your needs, to build your
name and brand online.
3. Copywriting
• Copywriting Holds the Power to Intrigue Clients or Send them Packing.
• "Writing" and "copywriting" are two entirely different things:
- Copywriting is knowing how to use the perfect combination of powerful,
persuasive, and motivating words to shift your goods and services.
- It refers to the science behind writing compelling content for effective marketing,
improved search engine results or innovative advertising, depending on your
goals.
3. Copywriting
a. Web and SEO Copywriting
- SEO stands for "search engine optimization", which means the techniques to
have your website rank with search engines such as Google, MSN, Yahoo!,
etc.
- Having visitors find your website on the Internet requires successful search
engine results. When your keywords are entered into search engines, such as
Google, MSN or Yahoo!, if your website does not appear within the first 10-15
results, your websites might as well not appear at all!
- SEO Copywriting plays a key role in search engine ranking.
3. Copywriting
a. Web and SEO Copywriting
- SEO Copywriting is about more than keywords. It is also about people. Not
only is it important to have fresh, original website content, tailored to your
target audience, but converting your visitors to clients is paramount.
- That’s why our web copywriters write for human and search engine spiders or
robots.
- All of our website content writing incorporates effective SEO copywriting, built
for both search engines to find your website and visitors to stay in your site.
3. Copywriting
b. Marketing Copywriting
- Marketing copywriting helps you stand out from the competition.
- When you read the copy in your sales collateral, does it seem less
compelling than that of your competition? Less convincing? Less persuasive?
- That’s where ICS comes in. It is our job to ensure your company gets
noticed.
- We know how to write copy that will make your products stand out from the
crowd, we know how to sell to clients like yours.
3. Copywriting
b. Marketing Copywriting
- ICS provides business-driven copy to clients all around the world:
➤ Online web copy
➤ Search engine optimized (SEO) web copy (see previous slides)
➤ Marketing brochures, flyers, and leaflets
➤ Press releases
➤ Newsletters
➤ Trade magazine articles
➤ Sales presentations
➤ Sales and marketing letters
➤ Case studies
➤ White papers
- We create clear, concise and effective content that is easy to read and packs
a marketing punch.
3. Copywriting
c. Advertising Copywriting
- Advertising is both art and science, it’s a mass media communication vehicle
that needs to understand consumer’s mindset, be creative and above all –
Sell.
- What makes good advertising stand out from the ordinary is its creative
concept and flow of copy.
- Your ad has only a few seconds to engage the customer. If it doesn’t grab
their attention immediately, it has failed. This means it must talk in the
customer’s language. It must talk benefits. It must be compelling. And it must
have an easy call to action.
3. Copywriting
c. Advertising Copywriting
- At ICS we study your audience and based on our insights, we focus on
developing the big idea that would capture their attention.
- Our advertising copywriters are always pushing their creative boundaries to
develop innovative concepts and flawless copy that will help clients achieve
their business objectives.
- We offer creative advertising copywriting for following communication
vehicles:
➤ Print Advertising
➤ Posters
➤ Point of Purchase (POP) material
➤ Web Banners
➤ E- Mailers
➤ Direct Mail
➤ Scripts / storyboards for television commercials and promos.
4. Translation Services
a. Exclusive Translation Services
- We translate all your documents, including website content, from/into
English and any foreign language.
- Our translators have spoken that language from birth and live in the country
where the target language is spoken.
- We stand out among translation agencies for our knowledge of web
marketing and SEO techniques.
4. Translation Services
a. Exclusive Translation Services
- We are one of the few translation companies in the world to offer
translation services that include SEO copywriting:
➤ Content translation,
➤ Editing and/or proofreading of the translated text with SEO, marketing and
advertising copywriting,
➤ Research and insertion of keyword phrases in the target languages,
➤ Meaningful translation of meta-tags in the target languages.
b. Languages
Translation and revision to/from the following languages:
➤ English
➤ Portuguese
➤ French
➤ Spanish
➤ Italian
18 4. Translation Services
➤ German
➤ Japanese
➤ Chinese (Mandarin)
➤ Arabic
➤ Contact us for other languages.
c. Service Type
- Literal Translation
- Translation with Proofreading
- Translation with Marketing / Advertising Editing
- Translation with Web and SEO copywriting
19 4. Translation Services
d. Quality Control
We guarantee:
➤ High level of services
➤ On-time delivery
➤ Best translation and best cost-benefit
➤ Commitment towards the client and his/her complete satisfaction
➤ Reliability, quality, seriousness, professionalism and competence
➤ Qualified and experienced translators and proofreaders
➤ Eight years of translation experience
➤ Agile and personalized customer service 24 hours a day
➤ Rigorous quality control and editing
➤ Standardization of texts in accordance with the client’s terminology
➤ Capacity to manage several projects simultaneously
➤ World-wide coverage
➤ Options of prices and deadlines in accordance with the client’s needs
➤ Specific linguistic solutions for each type of project
20 4. Translation Services
a. Structure 7. ICS Qualifications
ILS3
Intelligent Leisure Solutions
ITS
Intelligent Travel Solutions
ILS
Leisure Consulting
IWS
Intelligent Web Solutions
IRES
Intelligent Real Estate Solutions
ICS
Intelligent Content Solutions
• APFF -Association de Planification Fiscale et Financière
• CEAO – Center forAfro-Oriental Studies
• Clam magazine
• Codex Alimentarius Commission, FAO/OMS
• DiscoverBrazil
• EXO experimental org
• FIDA International
• Five Stars International b. Clients
• Pierre Verger Foundation
• Odebrecht Foundation
• Government of Trinidad & Tobago
• Idéia3
• IDES - Institute for Sustainable Development of the Lower South of Bahia
• Kiaroa Luxury Eco-Resort
• Maianga produções
• Mercado Cultural - Cultural Market
22 7. ICS Qualifications
• State Government of Bahia
• Studio international arts magazine
• The British Council
• UFBA- Federal University of Bahia
• University of Avignon
• X Filmes
• Zank Boutique Hotel
• Movi & Art / dm9-ddb
• Museu do Essencial e do Além Disso
• Núcleo de Negócios Culturais
• Odebrecht Empreendimentos Imobiliários - Sauipe Destination
• Odebrecht Empreendimentos Imobiliários – Reserva do Paiva
• p555
• Propeg b. Clients 7. ICS Qualifications
Intelligent Content Solutions
ICS
Intelligent Content Solutions
Av. Tancredo Neves, 1632. Edf. Salvador Trade Center
Torre Norte, Sala 2114. Salvador- 41.820-020 Bahia- Brasil
T +55 71 3113-4203 / C +55 71 8231 4836 / C +55 71 8804 7697
anne@ils3.com
www.intelligentwebsolutions.com
